Last month, Northern Development published its fourth annual State of the North Economic Report. Once again, the report’s release coincided with the BC Natural Resources Forum. The highly-anticipated document indicates the short-term outlook for Northern B.C.’s economy based on independent research from MNP.
“This year’s report is very different from previous reports in that we’ve never had to predict how a pandemic might affect our economy as we move into the future,” said Joel McKay, CEO, Northern Development Initiative Trust. “However, for Northern B.C., the report does an excellent job of providing valuable economic data that we believe can help inform policy, investment decisions and economic plans.”
News of the new report was well received around B.C., reaching more than three million people via news websites and social media, according to an online listening tool used by the Trust. An article from the Vancouver Sun about the BC Natural Resources Forum, mentioned the report and included a quote from Northern Development’s CEO, Joel McKay. This article reached an estimated 1.6 million people online.
In the north, CKPG News included a story about the State of the North report in their newscast and the video segment accompanies a written article on their website. This coverage includes an on-camera interview with McKay.
Read the report for yourself: https://www.northerndevelopment.bc.ca/state-of-the-north/
