The Fraser Canyon Tourism Signage Project is taking a major step forward with the development and installation of a branded gateway sign on Highway 1 in the Village of Lytton. Northern Development provided $20,000 to the Lytton and District Chamber of Commerce for the project through a Marketing Initiatives grant.
Officially unveiled in August of 2024, the gateway sign marks the north entrance to the Fraser Canyon. This initiative celebrates the region’s history, cultural diversity, and natural beauty while offering visitors an invitation to explore its many attractions.
Tourism in the Fraser Canyon has seen a steady decline in recent decades, with highway traffic dropping from 8,300 vehicles per day in 1984 to just 2,900 vehicles per day. This has led to business closures and economic challenges for local communities. In response, partners, First Nations, and local governments have created a comprehensive Tourism Master Plan aimed at revitalizing the region.
The installation of the Lytton gateway sign is a critical step in this plan. Not only will it enhance the visitor experience by establishing a distinct entry point to the Fraser Canyon, but it will also support broader marketing efforts to attract more visitors and encourage longer stays.
By highlighting the Canyon’s historical, cultural, and recreational treasures, this project has the potential to transform the Fraser Canyon into a thriving destination. The gateway sign symbolizes a united commitment to preserving the Canyon’s legacy while fostering sustainable tourism growth for the benefit of its communities and businesses.
