For the first time, Love Northern BC held a region-wide Plaid Friday contest to provide shoppers with an additional incentive to support their local businesses on November 27. Entering the contest was intentionally simple and only required people to take a picture of themselves supporting local and submit the image to Love Northern BC on the specified day.
The contest was well-received and Love Northern BC received festive Plaid Friday selfies from Valemount, to the Village of Queen Charlotte and many communities in between. There were 20 plaid prize packages available, consisting of Love Northern BC-branded mittens, toque and aluminum camp mug.