Initiatives Prince George Markets Airport Internationally As A New Transpacific Logistics Alternative

In 2009, Initiatives Prince George received a $10,000 grant from Northern Development through the Marketing Initiatives program towards this $35,000 project. This has been a funding partnership of Initiatives Prince George, Northern Development, Invest Canada-Community Initiatives, Prince George Airport Authority, and Private Property Owners

2012- Initiatives Prince George partnered with the Prince George Airport Authority and private property owners in 2009 to develop an integrated marketing plan for a future Global Logistics Park in Prince George.

Two major marketing initiatives were undertaken with the support of Northern Development through this project. The first was the initial development of a comprehensive marketing brochure that profiles investment opportunities at light industrial land locations near the airport. These opportunities are presented in context with the Port of Prince Rupert Fairview Container Terminal, CN Intermodal in Prince George, and Prince George Airport’s Air Cargo Technical Refueling. This marketing prospectus has been used to develop leads, prospects, and attract interest from developers for the Global Logistics Park. The second is the Global Logistics Park Feasibility Study which reviews the impact of the Canadian regulatory environment for air bi-laterals and Foreign Trade Zones on Prince George’s competitiveness, and recommends actions that can be implemented by the Prince George Airport Authority.

Visit the Prince George Airport Authority’s Logistics Marketing website for more information on this project.

Download Initiative Prince George’s Transpacific Logistics Alternative brochure that was developed under this project.

"Some of the benefits of creating an Air Logistics Park include a diversified Prince George economy, expanded trade opportunities with Asian markets, and the Prince George Airport becoming more competitive with its key competition in Anchorage, Alaska."

Tim McEwan, former President and CEO, Initiatives Prince George

Featured Videos

Positive Economic Impacts in Prince George

The feasibility study and brochure that was produced under this project have positioned the Prince George Airport Authority and Initiatives Prince George focus on unique competitive advantages that will ensure a targeted, efficient approach to attracting and developing a local air cargo logistics sector. These projects are also facilitating the formation of strategic coalitions with other airports and manufacturers on foreign trade zone development.

Initiatives Prince George states that a major influence on investment attraction will be regulatory policy, which may impede or complicate business establishment. Foreign Trade Zones in the US and other countries have preferred duty deferral and tax environments that attract investment in value-added manufacturing, packaging, and processing in order to provide just-in-time shipments to export markets. In Prince George's case, North American Free Trade Agreement regulations and access to the US market creates a strong opportunity in central and northern British Columbia to build the off-airport economic development potential stemming from the air cargo transshipment activity at Prince George Airport, should a foreign trade zone can be developed.

Marketing Initiatives

The Marketing Initiative program provides funding to support new marketing campaigns or projects that position a community or region to take advantage of opportunities that support economic vitality and diversification. These marketing projects must be new initiatives that stand alone from existing marketing activities.

View Funding Program

Pinnacle Pellet's Meadowbank Wood Pellet Manufacturing Facility Capitalizes on Alternative Fibre

Wood pellets provide an economical and sustainable energy source that continues to grow internationally. Producing pellets has created a growing industry that has the potential to create many jobs, especially in rural areas, and positively boost regional economics. Wood pellets produce fewer carbon dioxide emissions and burn cleaner than non-renewable…

View Story