November 26 was the fifth consecutive time Love Northern BC celebrated Plaid Friday and each year they find new ways to engage with Northern B.C. residents.
This year, Love Northern BC held an online contest named “A Hunting We Will Go” from November 15 through November 26. With 20 plaid prize packages available to be won, 81 people from the Trust’s service region entered the contest by identifying the location of four carved ambassadors.
Angela from Queen Charlotte with her Plaid Friday prize package. 
Monty the dog from Lone Butte.
Winners were from communities such as Queen Charlotte. Lone Butte, Taylor, Ashcroft and many others. One winner from Fort St. John wrote this note of gratitude after receiving her prize:
“Thanks very much! 🙂 I will wear these lovely items with pride and mention your page to all who ask about them! Everyone I know has been shopping local more often since the pandemic began as it’s SO important to keep small business afloat! 👍 Thanks for all that you do to encourage support of our local businesses!”
Plaid Friday is a grassroots alternative to Black Friday which strives to encourage people to support local, independent businesses as they begin their holiday shopping. Participating Love Northern BC communities host their own Plaid Friday celebrations for their residents and local businesses. To support the entire region, Love Northern BC supports the individual communities in their festive efforts and hosts their own Plaid Friday social media contest.
